Sr. Writer, Nike Basketball
The history of Nike Basketball is self-explanatory, but if there was one common thread to the lore would be its knack for groundbreaking creativity. From hilarious Lil’ Penny spots to the legendary MVPuppets, Nike Basketball has been at the forefront of pushing the literal boundary of imagination, running parallel to the game’s own inspired rise. Therefore, being able to lend a hand to the legendary Nike Basketball creative studio as Sr. Writer has been an honor for this little basketball fanatic.
2022 2023 2024 2025
FA 26 | Kobe 10 Protro
Partnered with creative agency The New Company to craft the entire narrative for the Kobe 10 Protro, a story centered around constantly finding ways to unearth your inner mastery.
My Role:
Digital & Social Executions, .Com executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Derrick Lee Art Director: Luis Liwag Narrative Director: Justin Abbott Sr. Writer: Cameron Lee Production: Drae Mustapha-Rhone, Jenn Steigerwald, Dina Worley Designer: Hunwoo Choi Digital Producer: Jacob Wallace Digital Designer: Zac Mays
Fall 26 | Giannis Freak 8
A streamlined concept focused on Giannis’ rise not being tied solely to his gifts, but his determined approach to better his game day in and day out. A relatable concept for any athlete to follow.
My Role:
Digital & Social Executions, .Com executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Derrick Lee Art Director: Everett Vangsnes, Anthony Bones Narrative Lead: Cameron Lee, Ben Detrick Production: Khloey Summers, Drae Mustapha-Rhone Digital Producer: Jacob Wallace Digital Designer: Zac Mays
Fall 26 | Sabrina 4
Back again for the Sabrina sig, where we focused on her lighter than light playing style that spills over off-the-court at times.
My Role:
Digital & Social Executions, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Derrick Lee Art Direction: Everett Vangsnes Narrative Director: Ben Detrick Sr. Writer: Cameron Lee Production: Jason Chau Designer: Hunwoo Choi Digital Producer: Jacob Wallace Digital Designer: Zac Mays
Spring 26 | Kobe 3 Protro
Re-introduced the revamped Kobe 3 Protro. Focusing on how just like Kobe’s approach to relentlessly polishing his game, the Kobe 3 Protro is built to match that drive.
My Role:
Retail Placements, Digital & Social Executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Narrative Director: Eric Montgomery Sr. Writer: Cameron Lee Designer: Hunwoo Choi Digital Producer: Jacob Wallace Digital Designer: Elise Loeb
Spring 26 | Book 2
Playing into Devin Booker’s lethal game, the campaign took a stealthy approach to highlight the shoe’s cold-blooded capabilities.
My Role:
Digital & Social Executions, Messaging Hierarchy, & Narrative Strategy.
Team: Art Director: Everett Vangnes Narrative Director: Ben Detrick Sr. Writer: Cameron Lee Production: Dina Worley Margo Innes Designer: Hunwoo Choi Digital Producer: Jacob Wallace Digital Designer: Zac Mays
