Holiday 25 | LeBron XXIII
Celebrating the 23 years of excellence that is LeBron James. A regal honoring, for the one who has saw every expectation — and exceeded them. We crafted 23 stories around 23 colorways to properly pay homage to the throne.
My Role:
Digital & Social Executions, Retail Placements, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Narrative Director: Eric Montgomery Sr. Writer: Cameron Lee Production: Marie Foley Designer: Hunwoo Choi, Luis Liwag Digital Producer: Naoki Shinjo, Naomi Wallace Digital Designer: Elise Loeb, Zac Mays Studio Manager: Dina Worley
Fall 25 | Ja 3
The third phase of Ja’s sig reset the stage for one of the most exhilarating players to grace the hardwood. Also had the pleasure of naming one of the colors, with the Ja 3 ‘Price of Admission,’ because Ja’s game is definitely worth the gate.
My Role:
Digital & Social Executions, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Narrative Director: Eric Montgomery Sr. Writer: Cameron Lee Production: Marie Foley Designer: Colin Matsui, Hunwoo Choi Digital Producer: Jacob Wallace Digital Designer: Elise Loeb Studio Manager: Dina Worley
Spring 25 | Sabrina 3
Helped craft the narrative and digital journey for the third installment of the Sabrina series, which took cues from her hard-hat approach to bettering her game.
My Role:
Digital & Social Executions, .Com executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Art Director: Noah Wilson
Narrative Director: Eric Montgomery Sr. Writer: Cameron Lee Digital Producer: Jacob Wallace Digital Designer: Zac Mays
Spring 25 | A’One
Introduced the newest Nike Basketball athlete to carry the mantle with the incomparable A’ja Wilson, an undeniable personality with the game to back it up.
My Role:
Digital & Social Executions, .Com executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Art Direction: Farah Kafei/Darien Birks
Narrative Director: Justin Abbott Sr. Writer: Cameron Lee Production: Mackenzie Raze Designer: Chantel Sanchez Digital Producer: Drew Harrison Digital Designer: Alex Sulitzer
