Holiday 22 | LeBron XX
Nike decided it was time to bring the latest series in LeBron James’ signature line into the contemporary era. His first low top shoe, built with the next generation in mind.
My Role:
Digital & Social Executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Art Director: Jenn Lee Narrative Director: Dudu Viola Sr. Writer: Cameron Lee Production: Dina Worley, Margo Innes Designer: Sergio Martinez, Hunwoo Choi Digital Producer: Nial Givens, Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs
