Holiday 24 | LeBron XXII

Focusing on LeBron’s natural inclination to rise against the pressure, the latest narrative for his sig series was centered around his unyielding will.

My Role:
Digital & Social Executions, .Com executions, Messaging Hierarchy, & Narrative Strategy.

Team: Creative Director: Michael Spoljaric Art Director: Colin Matsui/Hunwoo Choi Narrative Director: Eric Montomgery Sr. Writer: Cameron Lee Digital Producer: Nial Givens Digital Designer: Steven Oey Studio Manager: Dina Worley

Fall 24 | Ja 2

For the second iteration, we sourced the root of Ja Morant’s meteroic rise, highlighting the people and places that keep his high-wire act grounded.

My Role:
Digital & Social Executions Messaging Hierarchy, & Narrative Strategy.

Team: Creative Director: Michael Spoljaric Narrative Director: Eric Montgomery Sr. Writer: Cameron Lee Designer: Colin Matsui Digital Designer: Steven Oey Digital Producer: Nial Givens