Holiday 23 | LeBron XXI
Built off the last iteration of the LeBron signature line with a shoe created specifically for the next generation to rise. As the de facto “King,” we honored his intentions to push a shoe that catered to the hoopers coming up behind him.
My Role:
Digital & Social Executions, .Com executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Art Director: Colin Matsui
Narrative Lead: Topacio Beerhalter Sr. Writer: Cameron Lee Production: Erica Johnson, Dina Worley, Margo Innes Designer: Hunwoo Choi Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs, Maria Sylva
Fall 23 | G.T. Series 2
Reimagined the G.T. Series for its second edition, building on the equity built from the first series while shining a light on the pinnacle technological advancements Nike Basketball has to offer.
My Role:
Digital & Social Executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Narrative Director: Steve Henderson Sr. Writer: Cameron Lee Production: Marie Foley Designer: Hunwoo Choi Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs
Fall 23 | Zoom Freak 5
Explored what fuels the dynamic personality of Giannis through the storytelling of the Zoom Freak 5, while unpacking a new dynamic shoe built with enough cushioning to help any hooper play free.
My Role:
Digital & Social Executions, Retail Placements, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Narrative Director: Steve Henderson Sr. Writer: Cameron Lee Production: Nick Roldan, Margo Innes Designer: Hunwoo Choi, Sergio Martinez Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs
SP/SU 23 Ja 1 ‘For Unreal Bounce’
We introduced the first Gen Z signature athlete for Nike Basketball, highlighting his otherworldly jumping ability, his unannounced arrival to superstardom, and his profound influence on the next generation.
My Role:
Scripted ‘Behind the Design’, Retail Placements, Digital & Social Executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.
Team: Creative Director: Michael Spoljaric Narrative Director: Steve Henderson Sr. Writer: Cameron Lee Production: Nick Roldan, Margo Innes Designer: Sergio Martinez, Hunwoo Choi Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs
