Sr. Writer, Brand Campaigns

Went in-house at SaaS trailblazer Zendesk to help shape campaigns that positioned the brand as a leader in the AI-dominant sector. Worked with a collective of creative savants to craft copy that struck a balance between head-turning and humanizing.

Role: Content Ideation, Narrative Strategy, Script writing, Digital/Social copy writing, Digital/Physical OOH

Team: Sam Bathe, Caty Chung, Erin Pinkley, Karen Santiago, Natalia Garcia, Fernando Pena, Haley Ray, Kendrick Hammond, Raven Wright Brand Partners: Emily Cushman, Cody Elmore, Danielle Damasius