Writer, Follow Through
Bounced ideas and helped lead creative with a talented group of writers for the sports-focused agency Follow Through, ideating on a wide range of content for the likes of Apple, Nike Basketball, Hulu, Klutch, and Service Now.
Role: Content Ideation, Narrative Strategy, Social Copy
Team: Agency Directors: CJ Toledano, Brock Batten Producers: Katherine Leon, Bridgett Greenberg, Michelle Pineda, Brooke Estell Writers: Billy Scafuri, Jamel Johnson, Rob Haze, Erin Lennox
Led social reactive copy for our creative partnership with Nike Basketball, highlighting major moments amongst the brand’s athlete roster on a nightly basis. Was also tasked with organic social post copy for product drops.
Crafted social posts utilizing BTS content to drive home the campaign 'Hulu + Live TV'